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History of Make-up (continuation)


……Make-up firms boomed in the 1900’s and it was started by the largest and oldest which is L’Oreal and this was founded by Eugene Schueller in 1909. It is the French Harmless Hair Coloring Company now owned by Liliane Bettencourt 26%, Nestle 28% and 46% of it were publicly traded. This was eventually followed in the US by Elizabeth Arden, Helena Rubinstein and Max Factor in 1910. These firms were joined by Revlon before the World War ll and Estee Lauder just after. But now we all have more choices in buying branded make-up like MAC, She Uemura, Bobby Brown, Lancome, Chanel, Bourjois, Lancaster, Giorgio Armani, The Body Shop, Clinique, Rimmel, Maybelline and... kayo na bahala dun sa iba…hehehe. And syempre we won’t forget our local brands such as Fanny Serrano (F21), Natasha, Ever Bilena etc….
Of course we can choose whether we want to buy branded or local products (ang dami na kasi nila). Just be sure lang that they pass the standards na gusto nyo makuha pag ginamit nyo na sya.  ‘till next time!!!!